Desktop search remains a favorite among marketers because of its deep consumer behavior history—which benefits search engine optimization on the desktop and mobile—its existing best practices, its measurable return on investment (ROI) and its wide usage. But with a mobile revolution under way, the desktop is finding a long-term home as a piece—but no longer the center—of the consumer journey.
Key to the future of desktop search is understanding how it will be informed by mobile usage in terms of design and measurement. Marketers now aim to intercept consumers at various times on various devices, and more frequently it’s mobile devices that catch consumers’ attention first. September 2013 data from comScore showed that overlap between mobile and desktop accounted for nearly half the unique visitors among the top 15 US web properties. Read the rest at eMarketer.