About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Archives for April 11, 2014
Payments made via text message accounted for just 6.1% of mobile payment transactions in China during 2013, down from 92.5% in 2010.
Third-party mobile payment services in China achieved a total transaction volume of RMB1.22 trillion ($197.09 billion) in 2013, a 707.0% year-over-year increase.
While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.
59% of American executives said they used live online video for business communications—the No. 1 response.
By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.
Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.
In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.
Nearly two-thirds of all emails sent had a landing page with mobile responsive design at least sometimes.