Nearly three-quarters of mobile workers in North America said their companies had a BYOD policy.
Archives for April 8, 2014
Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.
eMarketer expects 65.0% of US mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014.
Apps captured 86% of consumers’ average daily internet time spent with smartphones and tablets.
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
57% of UK digital buyers had used a click-and-collect service.
In 2013, 760 million digital orders were dispatched, and that figure is set to rise 14.2% in 2014 to 865 million.