Search results play a significant role in influencing mobile shoppers’ purchase decisions, detail Local Corporation and the e-tailing group in a recent study. The online survey found half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor. A little further back, about 3 in 10 respondents rely on mobile search results with local availability and opt-in emails from retailers to aid their decision-making.
The report notes that women tend to be slightly more influenced by emails than men (33% vs. 27%). Read the rest at MarketingCharts.