More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.
Archives for April 7, 2014
More than one-third of marketers worldwide viewed real-time marketing as extremely important to their organizations in 2014.
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before.
Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.
Some 45% of survey respondents plan to hire specifically for content teams within the next year, with content outpacing other areas such as lead gen/operations and social in terms of hiring priorities.
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Nearly six in 10 respondents said digital content was an important part of their marketing mix.