Global Average Order Value By Social Media Site, Q3 2013 [CHART]

Chart - Global Average Order Value By Social Media Site

Recent research by Shopify found that Facebook was the top social commerce site worldwide. According to Q3 2013 polling, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.

However, Facebook was not the leader when it came to average order value—not even landing in the top three. Polyvore led the pack here, with an average order value of $66.75. Instagram ranked a close second, at $65.00 per order, and Pinterest was No. 3 ($58.95). Facebook had the fourth-highest average order value, with $55.00. Read the rest at eMarketer.

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