Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
Archives for April 4, 2014
Just over half of respondents spent more on digital content production in 2013 than in 2012.
Just one-quarter of US consumers said that they currently paid for at least one news subscription.
Getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable.
42% of US mobile news app users said that breaking news was the most important news app category.
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.