Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.
Archives for April 1, 2014
Instagram is still largely limited to a pool of millennial and Gen X users.
eMarketer estimates that 43.2 million US consumers used Twitter monthly last year—or 17.6% of the total internet user population.
By the end of this year, almost 25% of US smartphone users will use Instagram on a monthly basis.
The vast majority of marketers believe that marketing is undergoing a revolution.
Three-quarters of marketers agree that capturing and applying data to inform and drive marketing activities is the new reality.
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.
Total sales in the US and Canada grew by 1% year-over-year in 2013, while international sales saw stronger growth of 5%.