Social network usage among US adults has made the switch to majority-mobile this year.
Archives for April 2014
Mobile still accounts for a relatively small share of overall TV/video content viewing time, with an average of 33 minutes per day in 2014 out of a total 5 hours 23 minutes across all devices.
In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift.
US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion.
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.
Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.
Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion).
This inforgraphic from Litmus warns that 80% of people delete mobile emails that don’t look good and illustrates how to implement responsive email design.
While sales are up, ownership rates are actually down as reluctant Americans are opting to rent rather than buy.
Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.