Archive for March 31, 2014
Top Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Read MoreEuropean Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]
Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.
Read MoreTypes Of Websites Seniors Used To Plan Travel, October 2013 [TABLE]
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Read MoreDemographics Of Senior Travelers Who Book Online, October 2013 [TABLE]
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
Read MoreB2B Buyers & Online Content, March 2014 [CHART]
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers.
Read MoreChange In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
Read MoreUS Ad Spending Trends By Advertiser Size, 2013 [CHART]
After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion.
Read MoreTop US 10 Desktop Web Properties, January vs February 2014 [CHART]
Yahoo cedes the top spot it took from Google back in July last year.
Read MoreTwitter Response Rates & Times For Top Brands, March 2014 [CHART]
Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year.
Read More