Archive for March 28, 2014
Privacy & Web Cookies [INFOGRAPHIC]
This inforgraphic from Search Engine Journal illustrates how web cookies work and their implication for online privacy.
Read MoreMost Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]
Contact data was the most important for marketing success, followed by sales and demographic data.
Read MoreHow CFOs & CIOs Changed Business Strategy Due To Big Data, August 2013 [CHART]
Nearly half were simply increasing their capacity for dealing with big data, whether that meant adding human or physical capital.
Read MoreReasons American Millennials Switch Brands, March 2014 [CHART]
The vast majority of Millennials believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.
Read MoreDemographics Of Social TV Enthusiasts, March 2014 [CHART]
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreGlobal Consumers' Purchase Behavior Influencers, March 2014 [CHART]
Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.
Read MoreUS Population Estimates By Race/Ethnicity, 1990-2019 [CHART]
The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
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