Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

Table - Most Frequently Used Omnichannel Research Sources By Category

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items. Based on a survey fielded during the 2013 holiday season among more than 1,900 US consumers, who were asked to rank the research sources on the basis of frequency of use. Sourceparago

Read the rest at MarketingCharts.