Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

Table - Most Frequently Used Omnichannel Research Sources By Category

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items. Based on a survey fielded during the 2013 holiday season among more than 1,900 US consumers, who were asked to rank the research sources on the basis of frequency of use. Sourceparago

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