As the number of consumers watching digital movies and television shows grows, ads during this longer content are seeing success.
Long-form digital video ads—those played during videos that are 20 minutes or longer—experienced tremendous growth in Q4 2013. According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013. This was after a 56% increase in Q3 2013 compared with Q3 2012. Read the rest at eMarketer.