Archive for March 19, 2014
Americans' Daily Spending – With or Without Children, 2013 [CHART]
Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
Read MoreWestern European eCommerce Sales By Country, 2012-2017 [TABLE]
A physical store was by far the most important factor for older shoppers, mentioned by 33%; among Generation Y, only 18% considered that the key influence.
Read MoreFinland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]
Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.
Read MoreHighest Priority Omnichannel Programs Among Retailers & Manufacturers, December 2013 [TABLE]
Omnichannel efforts are important, but not necessarily a top priority for retailers.
Read MoreImportant Services When Shopping Online According To Multichannel Buyers, December 2013 [TABLE]
The ability to buy online and pick up in-store was the second most popular retail offering (36%) that US internet users planned to take advantage of during this past holiday season.
Read MoreLift In Email Performance With Coupon Incentives, Q4 2013 [CHART]
Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.
Read MoreOnline Video's Influence Over Branding & Purchase Decisions, March 2014 [TABLE]
77% said they view companies that create online video as being more engaged with customers (77%).
Read MoreAverage Order Value By Social Referrer, March 2014 [CHART]
Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).
Read MoreMost Successful CPG Product Launches Of 2013 [TABLE]
Based on new products (more than 190,000) that completed their first year in calendar year 2013.
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