When it came to researching products after becoming aware of them, men took a deeper dive to get more details. More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package. Half of the respondents also tried different kinds/brands before making a decision. Read the rest at eMarketer.
Home » Advertising Statistics & Trends [FEED] » How American Men Research New Brands Of Grooming Products, August 2013 [TABLE]