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US RTB Online Display Ad Spending, 2012-2018 [CHART]

Chart - US RTB Online Display Ad Spending

AOL’s recent growth is heavily attributed to programmatic display advertising, as well as its Adap.tv property, which has had success selling premium video ads.

Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013, according to eMarketer, and will increase 43.4% this year to total $4.86 billion. That figure will continue to increase rapidly, growing 36.6% in 2015 and another 31.4% in 2016. Read the rest at eMarketer.