Archive for March 13, 2014
UK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]
When UK travelers visited another EU country, many of them switched off their mobile phones.
Read MoreEffective Social Media Tactics According To Fast-Growth SMBs, November 2013 [CHART]
Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.
Read MoreFast-Growth North American SMB Channel Spending, November 2013 [CHART]
Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.
Read MoreUS Video Ad Spending, 2012-2018 [CHART]
Digital video ad spending also grew quickly last year, up 44.5% to $4.18 billion.
Read MoreUS RTB Online Display Ad Spending, 2012-2018 [CHART]
Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.
Read MoreNet US Online Display Ad Revenue By Company, 2012-2016 [TABLE]
AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.
Read MoreSmart Phone Share Of American Mobile Subscribers, October 2011 – January 2014 [CHART]
During the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smart phone.
Read MoreAverage Number Of Facebook Friends By Age, 2013 vs 2014 [CHART]
Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year.
Read MoreMillennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.
Read More