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Influencers’ Expectations Of Brands, January 2014 [CHART]

Chart - Influencers' Expectations Of Brands

No matter the collaboration, influencers’ expectations of brands were clear: They wanted content and information, not tangible items. About three in 10 respondents said they expected brands to provide them with material they could use when producing their own content. A similar percentage cited exclusive and worthwhile information as a reason for such collaboration. Read the rest at eMarketer.