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Social Media Complaint Response Time, February 2014 [CHART]

Chart - Social Media Complaint Response Time

Not having a plan in place doesn’t mean marketers are doing nothing, however. While around one in five respondents said they rarely or never responded to negative social buzz, most marketers did—and quickly. Nearly as many answered within 1 hour, and a further 52% replied to posts within 24 hours. Read the rest at eMarketer.