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Retailers Belief In Mobile’s Influence Over Consumers’ Purchases, March 2014 [CHART]

Chart - Retailers Belief In Mobile's Influence Over Consumers’ Purchases

A new study from RSR Research indicates that already, almost half of retailers believe that mobile influences consumers’ purchases more than half of the time. And they’re even more confident of mobile’s influence in the years to come: some 44% believe that mobile will in 3 years influence consumers’ purchases at least three-quarters of the time, up from just 9% who currently feel that mobile carries that level of influence.

Overall, 75% of the retailers surveyed forecast mobile influencing consumers’ purchases a majority of the time in 3 years, up from 47% this year. Read the rest at MarketingCharts.