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Auto Ads That Prompted Consumer Research, May 2013 [CHART]

Chart - Auto Ads That Prompted Consumer Research

Much of this opportunity lies in new tactics, specifically mobile and digital video, which have been revolutionized since the last time middle-tier borrowers were buying at 2014 levels.

At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles, according to a May 2013 survey from Google, Millward Brown Digital and Polk. Read the rest at eMarketer.