Archive for March 7, 2014
Retailers Belief In Mobile's Influence Over Consumers’ Purchases, March 2014 [CHART]
Almost half of retailers believe that mobile influences consumers’ purchases more than half of the time.
Read MoreCoupon Source Preferences By Generation, March 2014 [CHART]
While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.
Read MoreOnline Radio Reach & Consumption, 2008-2014 [CHART]
Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% last year and 29% a year earlier.
Read MoreTime Spent Online By Device, February 2013-January 2014 [CHART]
Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.
Read MoreMobile Behavior By UK Travelers, November 2013 [CHART]
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.
Read MoreAuto Ads That Prompted Consumer Research, May 2013 [CHART]
At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,
Read MoreSocial Media Complaint Response Time, February 2014 [CHART]
While around one in five respondents said they rarely or never responded to negative social buzz, most marketers did—and quickly.
Read MoreMarketers Who Have Established Strategy For Negative Social Comments, February 2014 [CHART]
Among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.
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