Of the people who interacted with the Ellen DeGeneres tweet, 22% had not created any content on Twitter in the previous seven days. And >50% had created less than 5 interactions on Twitter. It’s amazing what can happen when a popular celebrity asks you to tweet.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
To illustrate this point, Twitter’s data team created an 60-second animated map to show all of the Twitter activity from the night. You’ll notice that at 22:00, when Ellen shares her selfie, the map lights up. Read the rest at Klout. Click here to watch the map.