Archive for March 6, 2014
Americans' Time Spent Online By Device, February 2013-January 2014 [CHART]
Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.
Read MoreCMOs' Expanding Roles & International Relationships, March 2014 [TABLE]
CMOs responding to the study feel that their experience with strategy (91%) and general management (72%) sets them up for an enhanced role within the organization.
Read MoreAgency Interest In Streaming/Online Video, March 2014 [CHART]
Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3.
Read MoreAfrican-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreEllen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]
Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.
Read MoreTop Website Types UK Households With Children Visit, December 2013 [CHART]
UK households with children were 26% more likely than the average household to visit information sites online.
Read MoreUK Youth Mobile Behaviour, January 2014 [TABLE]
75% of UK child and teen tablet users employed their device in order to learn things.
Read MoreMedia Consumption Channels Used By Hispanics, September 2013 [CHART]
US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.
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