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Marketers’ Challenges Measuring Social Media, January 2014 [CHART]

Chart - Marketers' Challenges Measuring Social Media

Despite the excitement surrounding the implementation of social media analytics tools, there are still challenges when it comes to measuring social marketing’s effect. The No. 1 obstacle cited by respondents was staffing, funding or resources, at 55%. Linking measurements to objectives was a close second (53%). Read the rest at eMarketer.