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EU-5 Consumers Who Are Comfortable Buying Online, October 2013 [CHART]

Chart - EU-5 Consumers Who Are Comfortable Buying Online

Confidence in online shopping differs in the main regional markets. For example, the “International Communications Market Report 2013” from the UK’s Office of Communications noted rather dramatic variations across EU-5 countries in the share of adult internet users who were nervous about paying for goods online. The UK had by far the highest confidence levels, with 70% saying they felt secure when making online payments and fewer than 10% saying they disagreed. Respondents in France, by contrast, were the least trusting of online payments, with the proportion of those who felt insecure (29%) not much lower than the share who felt secure (38%). Read the rest at eMarketer.