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Customers’ Leading Priorities, August 2013 & February 2014 [CHART]

Chart - Customers' Leading Priorities

Getting a good deal isn’t top of mind for shoppers. In a February 2014 study by Duke University’s Fuqua School of Business, “superior product quality” was the top priority among US marketers. While this had been the top priority since at least August 2012, the percentage of consumers who were most concerned with this had leapt substantially between August 2013 and February 2014, from 22.7% to 31.0%.

Consumers were less interested in finding a low price. In fact, this fell from second place in August 2013 to fourth place in February 2014, trailing priorities related to relationships with brands and customer service. Read the rest at eMarketer.