About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that “real-time marketing is essential as behavior, device, place and time come together.” That’s according to a new report from Econsultancy, produced in association with Monetate, which takes a broad look at real-time marketing. What’s the pay-off? Respondents claim an average uplift in conversion rates of 26% from real-time marketing activities.
Conversion rates aren’t even considered the main benefit of real-time marketing, although more than 7 in 10 respondents feel that they are a primary benefit. Most commonly, company (84%) and agency (82%) respondents indicate that the main benefit is a better customer experience (which happens to be the most exciting opportunity for many marketers this year). Read the rest at MarketingCharts.