Archive for March 4, 2014
Products/Services Bought On Smart Phone By European Shoppers, March 2013 [CHART]
The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
Read MoreEU-5 Consumers Who Are Comfortable Buying Online, October 2013 [CHART]
The UK had by far the highest confidence levels, with 70% saying they felt secure when making online payments and fewer than 10% saying they disagreed.
Read MoreCustomers' Leading Priorities, August 2013 & February 2014 [CHART]
Superior product quality was the top priority among US marketers.
Read MoreMarketers' Challenges Measuring Social Media, January 2014 [CHART]
The No. 1 obstacle cited by respondents was staffing, funding or resources, at 55%.
Read MoreHow Marketing Pros Use Social Media Analytics, January 2014 [CHART]
The top way in which marketers were using social media analytics was campaign tracking (60%).
Read MoreMarketers Who Use Analytics For Social Media Marketing, January 2014 [CHART]
Nearly two-thirds of organizations in North America have adopted social media analytics.
Read MoreBenefits Of Real-Time Marketing According To Companies & Agencies, March 2014 [CHART]
About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.
Read MoreEmail Volume Growth Trends, Q2 2012-Q4 2013 [CHART]
There was a 11.2% year-over-year increase in brands’ email volume during Q4.
Read MoreTop Ways Companies Fail Aging Consumers, March 2014 [CHART]
51% said it is difficult to find advertising that reflects older consumers.
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