Online video continues to grow quickly, with video views up 31% year-over-year in Q4 and video ad views up a similar 30%, according to the latest quarterly report from FreeWheel. The study indicates that many trends established in prior reports – such as ad completion rates holding steady as ad loads increase – remained true in Q4. Of note: FreeWheel maintains that premium digital video inventory is becoming more like traditional TV, not only in the length of the ads, but also in the genres in which they’re most commonly viewed.
As the report shows, the content genres that had the fastest year-over-year increases in ad views – documentary/reality (66%), scripted drama (64%) and sports (50%) – are also the ones that tend to dominate primetime TV programming, per Nielsen’s figures. Read the rest at MarketingCharts.