Not surprisingly, tablet penetration was highest (34%) among adults 30 to 49—a demographic segment likely to be employed and enjoying some disposable income. Less impressive penetration (30%) among consumers ages 14 to 29 probably reflects their lower purchasing power rather than lower interest. This group is already benefitting from the growing availability of less expensive models.
Usage was also well established among consumers 50 to 64, at 30%. By contrast, only 10% of seniors 65 and older used tablets. Read the rest at eMarketer.