The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Archives for March 2014
Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers.
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion.
Yahoo cedes the top spot it took from Google back in July last year.
Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year.
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.