More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household, according to a new report from Defy Media. The study paints a picture of a more involved male shopper than some stereotypes would lead one to believe, with a majority of married men surveyed claiming to shop for groceries and household supplies more frequently than their spouses.
That may be the case, but it’s difficult to draw conclusions from this study alone, given that some of the product categories analyzed – beer, liquor, chips, soda, candy, grooming, PC/mobile, and automotive – could be perceived as being more male-oriented.
Nevertheless, the survey indicates that men aren’t reluctant shoppers for these products, with two-thirds indicating that they enjoy shopping for these supplies. Read the rest at MarketingCharts.