Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience.
Archives for February 27, 2014
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.
By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month.
According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.
Few consumers in the US and UK actively trust various types of organizations with their data.
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.