Millennials? Coveted by marketers. The wealthy? Also coveted. Wealthy Millennials? Swoon. So where to find these young high-income earners? Nielsen breaks down the top 10 US markets by concentration of wealthy (at least $100k in income) Millennials (18-36), with the study results indicating that those pursuing wealthy Millennials might end up finding their fair share of wealthy Boomers too.
Indeed, the results suggest that the wealthy – both young and old – tend to gravitate towards the same markets. Read the rest at MarketingCharts.