Global Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]

Chart - Global Programmatic Ad Pricing Trends

Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report from Turn. The study indicates that all channels – display, social, video and mobile – became more competitive over the past year, with social eCPMs rising most rapidly.

According to Turn – which based its findings on data from its advertising platform, which sees more than 1.3 million programmatic advertising impressions per second – social eCPM’s were 24% higher in January 2014 than they were a year earlier. Display eCPMs were up 19% year-over-year, while video eCPMs grew a comparatively smaller 4%. Interestingly, while competition in the mobile space grew, increased supply more than offset the greater competition, with mobile eCPMs actually down 40% year-over-year in January. (Though this report didn’t reveal actual eCPM averages, previous reports such as this one can be referenced for benchmarks.) Read the rest at MarketingCharts.

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