Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
Archives for February 26, 2014
The Evolution Of News & Social Media [INFOGRAPHIC]
This infographic by the University of Florida Online tracks the parallel evolution of major news and social media outlets.
US Restaurant Mobile Ad Features, Q4 2013 [TABLE]
Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.
Mobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.
Daily Engagement Rate With Mobile Social Apps Among Android Users, January 2014 [CHART]
Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.
Global WhatsApp Users By Region, 2013 [CHART]
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
IM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]
By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.
Frequency Of Email Testing [CHART]
64% of B2C organizations routinely track tests through the entire funnel.
Top 10 US Markets By Concentration of Wealthy Millennials, February 2014 [TABLE]
Washington, DC enjoys the largest concentration of wealthy Millennials.