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Home » February 2014 » Articles for February 26, 2014

Archives for February 26, 2014

Global Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]

Social eCPM’s were 24% higher in January 2014 than they were a year earlier.

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February 26, 2014 By David Erickson
Filed Under: Advertising, Banner Advertising, Display Advertising, Internet Advertising, Mobile Advertising, Mobile Marketing, Online Advertising, Online Behavior, Social Media Advertising, Social Media Marketing, Video Advertising, Video Marketing Tagged With: Chart, Statistics

The Evolution Of News & Social Media [INFOGRAPHIC]

This infographic by the University of Florida Online tracks the parallel evolution of major news and social media outlets.

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February 26, 2014 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Media Consumption, Mobile Behavior, Online Behavior, Social Media Marketing Tagged With: 60 Minutes, AOL, Blogging, Bloomberg, Bulletin Boards, Cable Television, Citizen Journalism, Columbus Dispatch, Digg, Facebook, Friendster, Google, Infographic, iPhone, JKF, LinkedIn, Media Marketing, Message Boards, MySpace, News Marketing, Newspapers, Political Marketing, Radio, Satellite Radio, Smart Phones, Statistics, Television, Twitter, USA Today, Web Boards, YouTube

US Restaurant Mobile Ad Features, Q4 2013 [TABLE]

Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.

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February 26, 2014 By David Erickson
Filed Under: Advertising, Banner Advertising, Mobile Advertising, Mobile Marketing, Video Advertising Tagged With: Restaurant Marketing, Rich Media Advertising, Statistics, Table

Mobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]

More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.

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February 26, 2014 By David Erickson
Filed Under: Advertising, Consumer Attitudes, Consumer Behavior, Mobile Advertising, Mobile Behavior, Mobile Marketing Tagged With: Chart, Food Marketing, Restaurant Marketing, Statistics

Daily Engagement Rate With Mobile Social Apps Among Android Users, January 2014 [CHART]

Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.

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February 26, 2014 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Visual Communications Tagged With: Chart, Facebook, Google, Instagram, Photo Sharing, Pinterest, Snapchat, Social Mobile, Statistics, Twitter, Whatsapp

Global WhatsApp Users By Region, 2013 [CHART]

More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.

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February 26, 2014 By David Erickson
Filed Under: Consumer Behavior, International, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Africa, Asia Pacific, Chart, Europe, Latin America, Middle East, Mobile App, North America, Statistics, Text Messaging, Whatsapp

IM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]

By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.

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February 26, 2014 By David Erickson
Filed Under: Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Instant Messaging, Mobile Apps, Statistics, Text Messaging

Frequency Of Email Testing [CHART]

64% of B2C organizations routinely track tests through the entire funnel.

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February 26, 2014 By David Erickson
Filed Under: Analytics, B2B Marketing, Email Marketing, Email Metrics Tagged With: A/B Testing, Benchmarks, Chart, Click-Through Rates, Conversions, Metrics, Opens, Statistics

Top 10 US Markets By Concentration of Wealthy Millennials, February 2014 [TABLE]

Washington, DC enjoys the largest concentration of wealthy Millennials.

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February 26, 2014 By David Erickson
Filed Under: Demographics, Generations, Millennials Tagged With: Austin, Baltimore, Boston, Chicago, Denver, New York, San Diego, San Francisco, Seattle, Statistics, Table, Tacoma, Washington DC

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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