Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
Archives for February 26, 2014
Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.
Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.
64% of B2C organizations routinely track tests through the entire funnel.
Washington, DC enjoys the largest concentration of wealthy Millennials.