Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
Archives for February 25, 2014
When it comes to mobile commerce, there continues to be one dominant player: the iPad.
Qn average, only 32.5% of projects use analytics, a slight improvement from the past couple of biannual studies, where usage has hovered around the 30% mark.
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total.
In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.
This latest survey finds current social spend at an average 7.4% of budgets, a figure unchanged from 2 years ago.
Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).
The number of video views on Facebook more than tripled to 3.75 billion in December.