Attitudes Toward Brand Advertising During The Winter Olympics [CHART]

Chart - Attitudes Toward Brand Advertising During The Winter Olympics

A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching. More than half of respondents who planned on viewing the Winter Olympics said they noticed or engaged with products advertised on TV, and an additional 44% noticed ads, though they did not take action immediately after viewing commercials. Read the rest at eMarketer.

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