Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Archives for February 24, 2014
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
Nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube Frequently, compared with 60% who said the same for Facebook.
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Just over one-third of respondents said they would follow the Olympics coverage on the internet.
This infographic by Woodpeck3r illustrates the path Whatsapp took to its acquisition by Facebook.
A new report from the Pew Research Center, in association with the Social Media Research Foundation, provides an aerial view of Twitter conversations.
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.
Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.