Digital brand marketers in North America believe local marketing is critical to their success, but they’re not happy with local campaign results. According to a December 2013 study by Balihoo, while nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were “completely satisfied” with such efforts.
Marketers polled believed that social media, email and local sites were “important or essential” to their local brand strategy. However, respondents placed more importance on digital tactics for national brand campaigns compared with local campaigns. Read the rest at eMarketer.