Of total time US internet users spent online with that type of content, 61% came from the desktop, with the remainder from mobile.
Archives for February 20, 2014
Finance/news websites were the top information resource for investors (52%), followed by financial advisors and brokers (40%).
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
On average, American companies believe that 25% of their data is inaccurate.
While e-commerce sites have generally enjoyed higher levels of customer satisfaction than traditional retail stores, the gap has disappeared for the time being.
Some 23% of B2B companies have deployed tablets in sales-related activities.
Heightened consumer demand for messages related to their interests, which explains many of the benefits of personalization cited by executives polled.
Videos focused around electronics products pulled in 365.0 million views.
Branded video ad views worldwide leapt more than 50% year over year in Q4 2013, from 1.78 billion to 2.71 billion.