Ad Performance Lifts From Top Audiences, Q4 2013 [CHART]
It pays to target the right audiences, says Neustar Aggregate Knowledge in its Q4 Global Media Intelligence Report. The study looks at user conversion rates for core display campaigns across 5 key verticals – CPG, retail, education, auto and telecommunications – indicating the lift in rates from targeting top performing audiences compared to audiences in general. Read the rest at MarketingCharts.