Ad Performance Lifts From Top Audiences, Q4 2013 [CHART]

Chart - Ad Performance Lifts From Top Audiences

It pays to target the right audiences, says Neustar Aggregate Knowledge in its Q4 Global Media Intelligence Report. The study looks at user conversion rates for core display campaigns across 5 key verticals – CPG, retail, education, auto and telecommunications – indicating the lift in rates from targeting top performing audiences compared to audiences in general. Read the rest at MarketingCharts.