About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them Somewhat (10.9%) or Very (4.9%) often.
Archives for February 18, 2014
Social ads performed 52% better than the 4-channel average in delivering such quality users during Q4.
Winter Olympics viewers are quite receptive to branded messaging on TV.
This infographic by Yovigo illustrates what makes eCommerce customers happy.
Only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.
Among smartphone app users in July 2013, Instagram users were spending more time per person per month on the platform (3 hours and 40 minutes) than Twitter users (3 hours and 7 minutes).
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, clocking in at 9.3 seconds during the Winter period, 21% slower than the 7.7 seconds from a year earlier.
8 in 10 SMBs currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs.
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.