Nearly eight in 10 millennial internet users who made a purchase after seeing an item on Facebook shopped both online and in-store.
Archives for February 14, 2014
US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it.
49% said they’re learning how to align content with the customer journey and plan to execute within the next 6 months.
Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter.
About half of airline passengers were interested in booking destination-related services while flying.
Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.