Top Brands For Customers’ Emotional Engagement, February 2014 [TABLE]

Table - Top Brands For Customers' Emotional Engagement

In its latest customer loyalty index [PDF], Brand Keys indicates that consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly. Using a proprietary survey-based research method to see how well brands meet or exceed expectations consumers hold, the study assigns an emotional engagement strength score to 555 brands across 64 categories, identifying the leader in each. Read the rest at MarketingCharts.

Rate this post