Archive for February 12, 2014
How CMOs Make Decisions About Website Changes [CHART]
MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreFactors That Affect Shoppers' Image Of A Brand, February 2014 [CHART]
Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.
Read MoreOnline Adults' Views Of Mobile Marketing, February 2014 [CHART]
About half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing in general,
Read MoreCPG Coupon Redemption & Savings, 2008-2013 [CHART]
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.
Read MoreTop Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
Read MoreUS Facebook Penetration By Age, 2012-2017 [TABLE]
eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.
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