MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.
Archives for February 12, 2014
This infographic from Experian illustrates some winning email marketing benchmarks.
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.
About half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing in general,
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.