CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years, according to NCH Marketing Services’s annual report. The 315 billion coupons distributed represented a 3.3% climb from the 2012 and 2011 figures, but remained below 2010′s peak of 332 billion. Some 8 in 10 consumers surveyed said they at least sometimes use coupons while shopping in grocery, mass, supercenter, drug, or dollar stores.
Last year, 44.7% of consumers said they used coupons about the same amount as in the prior year, while more than three times as many said they used more than said they used less (39.7% vs. 11.2%). Read the rest at MarketingCharts.