The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.
Archives for February 10, 2014
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
Nielsen looked at tablet penetration, with its 34% average across the US in November 2013 significantly below recent estimates of more than 40% penetration in December and January.
Smart phone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013.
Some 17% of Millennials (18-34) use Snapchat on a monthly basis.
When it comes to branded video starts, search is a far bigger referrer than social.
The most common digital activity among US physicians in the survey was accessing the internet, at 97%.
Executives indicated that they were currently investing in a range of technologies in order to help drive growth.